Scaling Innovation in Health Care- A Sta

One of the great frustrations of health care innovation lies in the gap between how many promising innovations are developed each year and how few reach patients at any degree of scale. Too often, great products and services fail to gain traction, with negative human, clinical and financial consequences. A significant driver of these failures is the asymmetry between the needs of the sellers of emerging technologies (particularly startups) and those of the buyers who are trying to innovate. Many innovation disappointments can be traced to a failure to reconcile these differences. This course examines what it takes to bridge those differences to make innovation work within large health care organizations, such as hospital systems, multi-specialty physician networks, and health plans. Students will put themselves in the shoes of a seed-stage startup that has created a tech-enabled service and is striving to win an anchor buyer. Through case studies, simulations, guest speakers, and practical assignments, students will explore the real-world challenges of gaining internal champions, navigating governance processes, securing funding, aligning incentives, and scaling adoption from pilot to enterprise. Emphasis will be placed on understanding the buying process, stakeholder mapping, business case development, and the organizational politics startups must navigate.